Entries by Mark-Dreams4Africa
PART 4 – handling reservation & inquiries at the lodge
PART 4 – handling reservation & inquiries at the lodge In my last posts – post 1 marketing and sales representation – post 2 we dealt with importance of a marketer – post 3 importance of the operators and agents. In this post we are going to look at what is required to handle […]
PART 3 – UNDERSTANDING AGENTS / OPERATORS
PART 3 – UNDERSTANDING AGENTS / OPERATORS It is important to understand how agents and operators work – I am amazed at how little many lodge owners and lodge staff know about the travel industry – some are in the business as there lively hood and there are those in it as an investment or […]
PART 2 – IMPORTANCE OF YOUR MARKETING COMPANY
On my first blog Part 1 – I shared an introduction to marketing representation in the travel industry, I will do short follow up blogs to elaborate on other aspects of making your lodge successful – if you have questions please let me have then. PART 2 – IMPORTANCE OF YOUR MARKETING COMPANY Ultimately […]
PART 1 – Why is it important to have marketing representation as a lodge owner.
PART 1 – Why is representation marketing for lodges and hospitality industry important. So often I meet owners of lodges and hear the same stories over and over how bad occupancy are and how expensive advertising is and how hard it is to get to meet agents/operators – yet when i ask a few key […]