WHY SOME LODGES FAIL In this post I would like to look at – why some lodges fail – after 14 years marketing lodges in southern Africa – one of the main reasons I have found why lodges fail ,of course there are many other reasons why business fails but my primary reason specifically I […]
I personal feel the safari industry has lost the plot – over the years the lodges have lost what is important – instead have been side tracked by the competition among them selves over luxury instead of a authentic safari experience and connecting guests with nature and conservation education and the environment – there has […]
PART 4 – handling reservation & inquiries at the lodge In my last posts – post 1 marketing and sales representation – post 2 we dealt with importance of a marketer – post 3 importance of the operators and agents. In this post we are going to look at what is required to handle […]