PART 2 – IMPORTANCE OF YOUR MARKETING COMPANY

On my first blog Part 1 – I shared an introduction to marketing representation in the travel industry, I will do short follow up blogs to elaborate on other aspects of making your lodge successful – if you have questions please let me have then.

 

PART 2 – IMPORTANCE OF YOUR MARKETING COMPANY

Ultimately your marketers are your link between you at the lodge and the operators/agents. They are your front line pushing with the agents for sales. It is important they have sound relationships with the operators this is what you are paying them for – there ease of access and knowledge of the industry.

Your marketer will sit with operators and there staff doing product training on your lodge and will make sure they have your up-to-date rates and contact details and will be able to assist with all enquires for you.

This eliminates a huge cost for you not having to do this yourself  and leave you free to run your lodge –  this kind of service is very affordable for most safari lodges, beach lodges and boutique hotels.

Dreams4Africa have permanent staff in Cape Town, Johannesburg and Durban with strong personal relationships with the top operators/agents

Give me a call I would be glad to assist you – mark 0825788591 or info@dreams4africa.com

Vicky Sussen from Tshukudu lodge (left) Angela and Mark Collins (right)

Vicky Sussen from Tshukudu lodge (left) Angela and Mark Collins (right)

Testimonial – from Vicky Sussen of Tshukudu game lodge owner Kruger park area

“I am pleased to let you know our occupancy has gone from 18% to over 50% due to your efforts. I could not have done that with out you, I am deeply gratefully

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